Engaging with your audience through social media is a vital aspect of the Rich Dreams event experience. Platforms like Instagram, LinkedIn, and TikTok offer unique opportunities to amplify your event, connect with your audience, and foster conversations around your ideas.

Instagram:

Utilize Instagram as an all-encompassing platform to create anticipation, connect with your audience, and share the essence of your Rich Dreams event. Post updates leading up to the event, offer behind-the-scenes glimpses into the planning process, and use Stories for live event highlights. Share post-event videos and photos showcasing your stage, audience, and overall experience.

LinkedIn:

Leverage LinkedIn as a platform to explore your event's ideas and connect with potential showcasing dreamers, volunteers, and audiences. Promote the event, share snippets of showcases, and actively engage with dreamers to enhance the pre-event buzz.

Facebook:

Utilize Facebook as an additional channel for event promotion. Despite the rise of newer platforms, Facebook remains a widely-used channel, offering a familiar space for engagement.

Additional Platforms:

Explore other tools such as TikTok, Threads, and messenger apps like WhatsApp, Telegram, and WeChat to diversify your reach and connect directly with your audience.

Getting Started on Social Media:

• Create Your Account: Choose platforms that align with your audience. Use your Rich Dreams event name as the handle (e.g., @RichDreamsby[organization name]). Craft a bio introducing your event, assuming potential followers may not be familiar with Rich Dreams events. Include your location.
• Build a Following: Invite friends and event guests to follow your accounts. Consistency is key, so establish regular posting schedules. Follow other Rich Dreams events to build your audience and connect with the internal community.
• Promote Accounts: Include account links in all communications, from your website and emails to event programs.

Maximizing Photos and Videos:

Utilize short-form videos and eye-catching photos to make your account visually appealing. Share visuals introducing your event's theme, venues, dreamers, and experiences before the event. Post-event, use these images to recap the day and promote future events.

Promoting and Leveraging Showcasing Dreamers:

Introduce showcasing dreamers to your followers by sharing bios and showcase teasers. Tag showcasing dreamers' accounts where applicable, and encourage showcasing dreamers with a social presence to cross-promote the event.

Interacting with Followers:

Spark conversations by posting questions and polls. Respond to comments and direct messages to foster community engagement.

Creating Short-Form Showcase Clips:

Engage a wider audience by creating short-form videos highlighting key takeaways from showcasing dreamers. After showcases are published on the Rich Dreams YouTube channel, create 60-second showcase clips for platforms like Instagram Reels, TikTok, and YouTube Shorts. Experiment and tag the official Rich Dreams account for recognition.